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If I produce a better product than my competitors, but charge a little more, how would I go about selling it (to new customers and my competitors customers)?

“Anchoring High” is an extremely effective marketing strategy — when done right. But you have to do it right. Customers are: Willing to pay a little more for the most trusted brand (the classic discount for a “generic” supermarket brand is around 30%, for example); and Willing to pay significantly …

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