Berlin-based Contentful in the present day introduced it has $33.5 million in enterprise capital because it continues to broaden its expertise design to modernize content management.
Founded in 2013, the corporate is attempting to deal with the tangled thicket of legacy CMS merchandise which have developed slowly over time — and have given builders matches. Rather than a single interface that focuses totally on one platform, Contentful has developed an API-based system that centralizes all content management and permits it to be optimized and distributed to any platform.
“What I find so interesting is this big change in the market,” stated Contentful CEO and cofounder Sascha Konietzke. “We’re really seeing the end of this older content management system.”
This newest spherical was led by Sapphire Ventures and contains backing from Omers Ventures, Salesforce Ventures, and former buyers General Catalyst, Benchmark, Balderton, and Hercules. The firm has now raised a complete of $78.three million.
Contentful’s clients embrace not simply media firms, however any giant company that produces a wealth of on-line content. Larger firms specifically typically face a frightening alternative between constructing their very own CMS from scratch or utilizing an off-the-shelf CMS that has to be massively custom-made.
Konietzke stated that having a centralized system means the content management course of can regularly be up to date with out concern that older content will get trapped in earlier variations or CMS silos that will not be appropriate.
“With the existing content management systems, the content is really locked into these systems,” he stated.
The firm’s central hub permits purchasers to edit and handle content after which ship it immediately to any kind of interface or gadget, enabling firms to design and deploy new channels and content even sooner, he stated.
Konietzke stated the corporate will use the brand new funding to proceed growing the product whereas searching for partnerships with different firms which are disrupting points of the CMS course of. Contentful at the moment has 205 workers, together with 40 in San Francisco.