As CEO of fast-growing photo voltaic vitality firm Freedom Forever, Brett Bouchy has managed fast progress, counting on classes realized as a personal fairness enterprise chief and his expertise as an govt with the Arena Football League.
Since its launch in 2011, Freedom Forever has targeted on offering householders with as a lot return on funding as doable from their change to photo voltaic vitality by way of tax credit and rebates, in addition to will increase in dwelling worth. The firm additionally provide prospects a novel 25-year manufacturing assure, which has helped gasoline the corporate’s spectacular progress. Indeed, over the previous three years, Freedom Forever has skilled a dramatic 2953.eight% income progress.
Bouchy spoke with Chief Executive concerning the classes he realized as an expert sports activities govt, how he’s managed Freedom Forever by way of a interval of fast progress, and the way his private management model has advanced over time.
On managing by way of occasions of fast progress
In 2018 we’re going to greater than double our general income. So as you get larger, rising from $200,000 to $400,000 in income, whereas it’s a double, it’s lots simpler to do than go from $55 million to $110 million. And that’s what we’re going to do from 2017 to 2018. And how we’ve been capable of do it’s, I’ll break it down to 2 objects: one of many issues that I’m affirmed believer in is to develop an organization and to develop a tradition, you have to do it by way of processes, procedures, and servant management out of your management workforce. I believe the world has taught us as CEOs or managers that you have to inform individuals what to do, however one of the simplest ways to steer is to serve everybody round you. If you try this all through your managerial and your management workforce is in a position to do this, then your organization will flourish. And if I needed to boil it down to 1 merchandise, it’s undoubtedly servant management all through our firm.
The second merchandise could be processes, standardized processes that we have now put in place. We have over 700, as we name them, SOP commonplace working procedures all through our firm. Everything is standardized. Why that’s so essential is I’ve been an investor or personal fairness man my complete life. And to have a sustainable product that may scale, it must be constant. The solely solution to have it constant is to have detailed processes which actually doesn’t exist in our trade. One of the issues that was stunning after I purchased a part of Freedom Forever again in 2015 is simply the shortage of philosophies and competency within the contracting enterprise usually, however particularly photo voltaic contracting and I introduced my expertise.
I’m not a man that fixes issues, um, and it’s ironic that I’m the CEO of a contracting firm as a result of it’s simply not what I do. What I’ve completed is I understand how to run companies. I perceive monetary fashions and money circulate and understanding the significance of CRMs and processes and that’s been the key to our success. And the opposite factor is we’re hyper-focused on an amazing buyer expertise.
On preserving each finish prospects and Freedom Forever’s seller community happy
All of our gross sales are completed by way of an unbiased seller community, so we primarily have two prospects—we have now our prospects after which our unbiased sellers that promote our merchandise and we’re fanatical about NPS scores or web promoter scores. And the explanation we need to do that’s as a result of lots of people are targeted on Yelp or this or that, however finally, one of the simplest ways to gauge the way you’re doing from a customer support standpoint, a buyer expertise standpoint is the standardized NPS scores. And in case your NPS is round 70, you’re world class. Apple, who I believe is wonderful at customer support, is a 68. So we’re 42 with our prospects and we’re 68 with our sellers. So we really do an NPS rating on our sellers.
Those are the issues that we’re attempting to gauge and why that’s so essential as a result of our trade is a really younger trade and I by no means need my employees to be evaluating themselves to different individuals within the trade simply because, fairly frankly, they simply weren’t that nice as an trade. I need to evaluate ourselves to different corporations exterior the trade as a result of that’s how we must be ourselves. How will we stack as much as the bigger manufacturers which have an amazing buyer centric expertise constructing that workforce in addition to preserving them up?
On the significance of firm tradition
We’re targeted on creating an unbelievable tradition. And I do know all people says that, however then really executing on that imaginative and prescient is totally different. If you got here to our workplace you’ll perceive.
We have 34,000 sq. ft in our company headquarters in Temecula, California. We have an enormous, 6,000-square-foot room that we name the Fun room, which has an arcade of 60 totally different precise, outdated retro video video games. We have a ping pong desk, we have now foosball, we have now shuffleboard. It appears to be like like Dave and Buster’s with out the bar.
The actuality in at present’s economic system is that whenever you take out the sleep that you simply’re doing at dwelling, lots of people and your senior individuals are at work greater than their dwelling now. It’s actually essential to me for our workers to have an amazing life/work steadiness, however once they’re there, to guarantee that it’s an amazing expertise they usually can have enjoyable.
And then every time I’m having a down day, I sit within the Fun Room and I simply see the individuals smiling. I see them return to their desk and know they identical to it right here.
I’m going to be 50 subsequent 12 months and I’ve purchased and bought quite a lot of corporations over my profession. This is one thing that I actually need to spend the subsequent 50 years or no matter time I’ve on this earth constructing this firm and I need to additionally hand it off to our workers, who’re such an integral a part of the success of Freedom Forever.
Lessons realized from working in skilled sports activities
The competitors side is wholesome. And for those who’re not aggressive, I believe that’s actually, actually essential. Being in skilled sports activities makes you hyper-competitive, however you additionally need to do it the suitable method. There is little question that it enabled me to hone my expertise, and I’ve realized over the past 20 years in sports activities that serving the individuals, placing your gamers first, placing your employees first above your wants as an proprietor has taught me to be a greater chief.