Converting Content Marketing with Psychological Triggers

By agsandrew Colors In Us series. Interplay of Human profiles and swirls of colorful paint on the subject of emotion, passion, desire, feelings, inner world, imagination and creativity – Illustration via Shutterstock.com Marketing is all about playing with human emotions. No marketing strategy has ever succeeded without the effective usage of psychology. Content marketing …

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Armorblox raises $16.5 million for NLP that secures human communication

Natural language processing (NLP) — the branch of AI that helps computers understand and manipulate human language — might not seem naturally applicable to cybersecurity, but as it turns out, the benefits can be enormous. Just ask Dhananjay Sampath. He’s the cofounder of Armorblox, a cybersecurity startup that emerged from stealth …

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Understanding Home Depot vs. Lowe’s

Home Depot vs. Lowe’s: An Overview Home Depot, Inc. (HD) and Lowe’s Companies Inc. (LOW) have been the giants of the home improvement retailer industry in the U.S. for decades, each operating more than 2,000 stores, each with more than 100,000 square feet of retail space. Both retailers go after the same market, but their branding and supply-chain …

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Patagonia has its own little-known line of prepared foods that can be eaten while camping or at home – and it’s surprisingly delicious

The Insider Picks team writes about stuff we think you’ll like. Business Insider has affiliate partnerships, so we get a share of the revenue from your purchase. Patagonia Provisions Facebook Patagonia‘s lesser-known food line, Patagonia Provisions, is full of delicious, responsibly sourced food perfect for at-home cooking or the backcountry. …

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Trade Desk Earnings Beat Estimates As 2019 Revenue Outlook Tops Views

Trade Desk earnings and revenue for the fourth quarter, reported late Thursday, handily beat analyst estimates. Trade Desk stock edged up in after-hours trading as 2019 revenue forecast also topped expectations. X The company’s 2019 guidance for adjusted EBITDA — earnings before interest, taxes, depreciation and amortization — fell short of …

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