If you are making an attempt to impress a enterprise client with a pleasant present, suppose once more earlier than you ship over a fruit basket, present card, or bottle of wine.
According to gift-giving expert John Ruhlin, the best present you may give a client is one thing a little bit extra uncommon: a paring knife.
Ruhlin would know. As a 20-year-old school scholar in 2000, he started promoting Cutco knives, and located that the well-known cutlery bought even higher when framed as a possible enterprise present. He finally constructed his firm, the Ruhlin Group, across the artwork of corporate gift-giving, with Cutco as one among his companions. He wrote the guide “Giftology” in 2016.
Gift-giving is typically handled as an afterthought within the corporate world, however Ruhlin says a considerate present to a client can enhance an organization’s referrals and result in lengthy and significant relationships.
“Our whole goal is to get something in somebody’s hands where you’re remaining top-of-mind and triggering that memory of it being given by that particular person,” Ruhlin informed Business Insider.
But why a knife?
“Most people only focus on business-oriented things when they’re doing gifting, or they focus on consumables and gift cards and crap that’s not very thoughtful,” Ruhlin informed Business Insider. “A knife is one of those things that’s generic enough that you can give it to anybody, but it’s useful and unique enough that it kind of hits people off guard.”
“It flies under the radar, it doesn’t feel too flashy, but it’s one of the things that you end up using.”
Ruhlin discovered from his Cutco days good present communicates that you simply worth not solely the recipient, however their internal circle, too. It’s best to focus on areas of their lives the place you understand they spend numerous time with individuals near them — just like the kitchen.
“Whether you make 50 grand a year or $5 million a year, the hub of everybody’s house, the intimate place of their house when they host friends and family, is the kitchen,” Ruhlin informed Business Insider. “You’re either a foodie, you host people, or you’re cooking for your kids, or whatever, whether you’re in New York or whether you’re in Idaho.”
As it seems, Ruhlin’s present thought might find yourself saving you a couple of bucks, too. A Cutco paring knife retails between $65 and $72, in keeping with the corporate’s web site, whereas different main manufacturers comparable to Wüsthof, Global, and Mac have barely extra inexpensive choices. Meanwhile, a present fruit basket can exceed $100 from firms comparable to Williams Sonoma or Harry and David.
On prime of that, if the cutlery is top-quality, you’ll be able to just about assure that it should get used.
“Most people have crappy tools in the kitchen because they got them, you know, from somebody when they got married or whatever,” Ruhlin mentioned.
“So I would tell people, if you send something that’s best in class, that’s better than anything that they currently have, they’ll use it. Especially if it’s a utilitarian, practical item.”