Kids’ leisure platform Pocket.watch has raised $15 million in a funding spherical led by Viacom.
Culver City, California-based Pocket.watch makes children’ videos focused on the small display. Other traders embody Greycroft’s Tracker Fund and UTA Ventures.
In addition to Viacom’s strategic funding, Pocket.watch and Viacom will enter right into a industrial settlement, the place they are going to accomplice to develop and produce long-form and short-form content material, prolong Pocket.watch’s promoting attain, and establish future child creators and expertise for digital and TV.
Sarah Levy, chief working officer of Viacom Media Networks, may also be a part of Pocket.watch’s Board.
Pocket.watch and Viacom have already engaged in a wide range of content material initiatives collectively, together with creating Skoogle, the youngsters’ sketch comedy present created by and starring Keenan Thompson, for Nickelodeon.
And Viacom’s Paramount Players has bought a pitch from Pocket.watch for a function movie at present often called The Unboxing Movie. In reference to the settlement, the businesses have additional formalized a course of for collaborative improvement and anticipate to work collectively on quite a few content material tasks over the approaching yr.
Viacom may also considerably broaden Pocket.watch’s advert gross sales attain. Viacom will convey collectively the most effective from each firms by packaging Pocket.watch branded video stock with Nickelodeon stock to increase promoting attain throughout digital and conventional platforms.
“We started pocket.watch with the understanding that kids today consume entertainment in entirely new ways and in order to reach them, brands have to go to where they are and celebrate the things they love,” stated Chris M. Williams, CEO of Pocket.watch, in an announcement. “In just a little over a year since pocket.watch’s launch, we’ve seen our business grow exponentially and we are thrilled that a legendary media company like Viacom shares our enthusiasm and chose to lead our Series B and partner with us to help bring our new and powerful approach to audiences around the world.”
Since launching in March 2017, Pocket.watch has amassed quite a few marquee tv, movie, attire, toy, recreation, and ebook offers poised to convey the Pocket.watch model to customers globally whereas rising their unique mental property and creator accomplice manufacturers, together with Ryan ToysReview, the most important YouTube channel based mostly within the U.S. and one among Time Magazine’s 25 most influential folks on the web.
Starting subsequent month, Pocket.watch will start to roll out long-form content material that includes unique IP and creator accomplice manufacturers to streaming networks. It may also introduce a line of toys and attire that includes one among their most well-known creator companions to main retailers nationwide, and can debut Watch This Book!, the primary in a sequence of books launched below the Pocket.watch Books imprint by means of Simon Spotlight, a division of Simon & Schuster Children’s Publishing.
“Pocket.watch’s unique and comprehensive approach to celebrating the new digital stars of today makes them an outstanding partner for Nickelodeon and our unmatched connections with kids around the world through video, digital and real-world events,” stated Levy, in an announcement. “It’s great to be in business with them and we are excited to be expanding our relationship with such an innovative new media brand.”
Pocket.watch has raised $21 million since March 2017, and it will get over one billion month-to-month views throughout twenty YouTube channels, with a mixed subscriber base of over 34 million.